A bottle of purple nail polish with a silver cap, placed on a white surface against a plain white background.
A woman smiling and sitting in an office chair while putting on a tall black boot.

bethany newell

lifestyle architect. innovator. designer.
author. beauty expert. real estate investor. digital publisher.

With an exciting career spanning over 20 years, Bethany’s work in the fashion, beauty and entertainment industry is known for being iconic and influential. She has worked with top photographers such as Patrick Demarchelier, Victor Demarchelier, Bjorn Iooss, robin broadbent, Mikael Jansson, Inez Van Lamsweerde and vinoodh matadin, Peter Lindbergh, Craig McDean, ellen von unwerth, Tom munro and terry richardson to name a few. Some of her most memorable campaigns include Sally Hansen Complete Salon Manicure and Salon Effects, Tiffany & Co., Donna Karan Fashion and Fragrance, DKNY Fashion and Fragrance, H. Stern with Katie Holmes, Tag Heuer with Leonardo DiCaprio and Lancome Beauty and Fragrance with Kate Winslet.

Bethany began her career as a makeup artist representing all of the major brands worldwide then was scouted to work on projects as a fashion stylist. She traveled the world, working and living out of a suitcase. When her son Dillon was born, she settled in New York and transitioned from stylist to manicurist. Bethany’s work as a manicurist became known as precise, meticulous and innovative. Her signature style has been described as “clean and flawless”. 

With her distinguishing talent, work ethic and deep understanding of industry nuances, Bethany continues to work in New York on advertising campaigns, fashion, beauty and celebrity editorial.

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find us on instagram @bethanynewellofficial