A small rectangular glass bottle of purple nail polish with a silver cap, placed on a reflective surface against a plain white background.

bethany newell collection

intensity. vibrancy. eye for color.

colors are meticulously hand blended to perfectly compliment. pigment-rich formula. long-lasting. chip resistant finish. all lacquer shades and treatments are formulated without toluene, phthalates (including dibutyl phthalate), formaldehyde, formaldehyde resin or camphor. for those who seek creativity and superior quality.

the goal of the bethany newell® brand is to create levels of color that do not exist elsewhere or within the spectrum. color is incredibly specific. with a passion for experimenting with hues and discovering new dimensions, the ultimate rule of thumb for the brand is for color to lean cool.

all lacquers contain a base of blue. each shade is meticulously hand blended. the end result is an intrinsically enhanced formula that prevents shades from yellowing or discoloring.

nail lacquer

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nail care

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give your nails a voice

the bethany newell® philosophy on color is synonymous with that of musical theory. just as music can be heard differently by each individual, the same can be said about seeing color. there are various intonations and decibels of sound that might not be recognized by the average ear, but the sound is omnipresent. similarly, within color, there are endless levels of intensity. color of similar levels might be almost indistinguishable to the eye, but those precise distinctions are what bethany immerses herself in to create the unique. these colors have a high frequency and resonate positively, with an innovative tone.

shared philosophies: givenchy. chanel. ysl. gucci. hermès. prada. bulgari. graff. rick owens. pierre hardy. lanvin. christian louboutin. dior. tom ford. comme des garçons fragrance. nasomatto. serge lutens. dwell. luxe. to name a few…

find us on instagram @bethanynewellofficial